Okay, local news anchors of the world… let’s do a little exercise in putting on Serious Reporter Face. Ready?
“Ten-car accident on major highway”… frown.
“Adopt this puppy!”… smile!
“Building collapse”… frown.
“Impromptu rooftop concert!”… smile!
“Tragic maple syrup spill destroys neighborhood”… frown.
“Free maple syrup!”… smile!
…
Um, Austin market? All right, let’s go over this one more time…
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